Min also described the rigorous process of testing out the new name. "The new name rated especially high with male interviewees: we surveyed about a hundred foreigners in and around Itaewon, and asked 'What do you think of Bundang?'" Responses varied from "boring and over-priced" to "never heard of it," and "too new: no atmosphere. Good shopping, though." When asked, "What do you think of poon-tang?" the response was like night and day. Female responses were somewhat more positive: "Not really my thing, but some people like it." or "A lot of guys I know don't care about anything else!" or "You followed me down the block to ask me THAT?" but the male interviewees were incredibly positive: "I love it!" "It's all I think about!" "It's why I came to Korea!" "I want it as often as I can have it!" "I can't get enough." "It's the main motivation for almost everything I do." This indicates that the name Poon-Tang is a much better, more positive name than Bundang; we expect a huge increase in male tourists after the name change: I've heard before that every male English teacher comes to Korea looking for Poon-Tang".
Other agencies are also considering other spelling changes that are expected to improve foreigners' awareness or positive image, including:
Bibimbap: Pee Pee Poop
Soju: Sew Jew
To attract young tourists: Jeju-do will be Jeju d'oh!
Gunja district will be re-named "Ganja"
and Weidae University will be re-named "Weed, Eh?" both of which appealed strongly to Canadians.